Wholesome – Visual identity for an online eco-health pantry and membership that makes a difference at every step.
CLIENT: Wholesome (2024)
STUDIO: Universal Favourite
ROLE: Brand, Art Direction, Website

CREDITS
Creative Direction • Ali Ozden
Brand Strategy • Untangld
Photography • Shelley Horan
Prop Stylist • Jerrie-Joy Redman-Lloyd
Brand Writer • Cat Wall
3D • Jack Forrest
DESCRIPTION
One of the most significant ways we can look after our health and the planet is through what we eat and the everyday products we buy. We all know this by now and yet, those brands and products are still either hard to find or outlandishly expensive. Enter Wholesome — the online eco-health pantry and membership that makes a different at every step. They believe it shouldn’t cost us more to do the right thing, so they offer curated-for-quality range of the best eco-health products at wholesale prices, as well as a promise that every purchase does good by you, the community and the planet.

















Wholesome – Visual identity for an online eco-health pantry and membership that makes a difference at every step.
CLIENT: Wholesome (2024)
STUDIO: Universal Favourite
ROLE: Brand, Art Direction, Website

CREDITS
Creative Direction • Ali Ozden
Brand Strategy • Untangld
Photography • Shelley Horan
Prop Stylist • Jerrie-Joy Redman-Lloyd
Brand Writer • Cat Wall
DESCRIPTION
One of the most significant ways we can look after our health and the planet is through what we eat and the everyday products we buy. We all know this by now and yet, those brands and products are still either hard to find or outlandishly expensive. Enter Wholesome — the online eco-health pantry and membership that makes a different at every step. They believe it shouldn’t cost us more to do the right thing, so they offer curated-for-quality range of the best eco-health products at wholesale prices, as well as a promise that every purchase does good by you, the community and the planet.
















