SHERRY WANG

Saintly – Blessing the world with 'that Saintly feeling' through heavenly bathroom upgrades.

CLIENT: Saintly (2023)

STUDIO: Universal Favourite

ROLE: Brand, Illustration

CREDITS

Creative Direction • Ali Ozden & Mike Kirkpatrick
Brand Writer • Cat Wall
3D Renders • DoubleUp Studio
Brand Strategy • Untangld

DESCRIPTION

Saintly isn’t just about a better way to wipe—it’s about transforming your daily routine into a celestial strut of confidence. With the cheeky belief that "cleanliness is next to godliness" and a promise to deliver "that new butt feel everyday," we reinvented every detail of the brand, from its divine renaming to a head-turning, Renaissance-inspired aesthetic. We collaborated with Doris Dev on the product development of the Divine Dispenser, crafted a bespoke fresco dripping with irreverent bathroom humour and Renaissance wit, and perfected the hero product’s packaging into one beautifully cohesive statement. Now, Saintly lets you swagger through life like a Renaissance bon vivant in silk robes, exuding a Saintly freshness as untouched as alpine waterfalls cascading down a Patagonian mountain of freshly laundered linen—so pristine that chubby little winged cherubs break into impromptu serenades with their stringed harps every time you glide into a room. That’s the Saintly way of life: ethereal, resplendent, and undeniably divine.