Youthforia – Visual identity for Gen Z clean beauty brand that gives its audience permission to play with their self-expression.
CLIENT: Youthforia (2021)
STUDIO: Universal Favourite
ROLE: Brand, Motion, Art Direction, Packaging, Website

CREDITS
Design Direction • Ali Ozden & Leon Shore
Brand Writer • Cat Wall
3D Illustration • 3D2D
Photography • Jamie Heath
Production • The Uncommon Agency
Set Design • Jordan Gogos & Brittany Wyper
Wardrobe Stylist • Hunter Blue
Makeup Stylist • Vic Anderson
Hair Stylist • Laura Spinney
DESCRIPTION
Youthforia is a US-based digital-first, Gen Z clean beauty brand whose mission is make makeup more playful. They encourage people to use makeup whenever they want, however they want — strictly no rules. Their products are for a self-expressive youth market who want to have fun — whether it’s with their face, their place or how they fill space.










Youthforia – Visual identity for Gen Z clean beauty brand that gives its audience permission to play with their self-expression.
CLIENT: Youthforia (2021)
STUDIO: Universal Favourite
ROLE: Brand, Motion, Art Direction, Packaging, Website

CREDITS
Design Direction • Ali Ozden & Leon Shore
Brand Writer • Cat Wall
3D Illustration • 3D2D
Photography • Jamie Heath
Production • The Uncommon Agency
Set Design • Jordan Gogos & Brittany Wyper
Wardrobe Stylist • Hunter Blue
Makeup Stylist • Vic Anderson
Hair Stylist • Laura Spinney
DESCRIPTION
Youthforia is a US-based digital-first, Gen Z clean beauty brand whose mission is make makeup more playful. They encourage people to use makeup whenever they want, however they want — strictly no rules. Their products are for a self-expressive youth market who want to have fun — whether it’s with their face, their place or how they fill space.









