SHERRY WANG
🍊

        Youtube – Designing an image system and brand toolkit for Youtube Studios' Creator Music feature.

CLIENT: Youtube (2022)

STUDIO: Universal Favourite

ROLE: Brand, Art Direction

CREDITS

Creative Direction • Ali Ozden
Motion & Design • Jack Forrest
3D • Marie Dommenget

DESCRIPTION

Creator Music is YouTube Studio's newest feature that allows creators to explore and discover a growing catalog of high quality music that they can use for their content.

Our role was to design an image system and brand toolkit for the platform that would facilitate flexibility across an ever expanding library of genres and tracks. Our approach was to create a versatile expression spectrum and image suite that visually communicated the moods and sensations evoked when trying to find the perfect song to match content. Working in collaboration with Marie Dommenget, we art directed the creation of a distinct suite of 3D images to launch the brand, and created a brand system that will allow the platform to grow alongside its library of music.

SHERRY WANG

        Youtube – Designing an image system and brand toolkit for Youtube Studios' Creator Music feature.

CLIENT: Youtube (2022)

STUDIO: Universal Favourite

ROLE: Brand, Art Direction

CREDITS

Creative Direction • Ali Ozden
Motion & Design • Jack Forrest
3D • Marie Dommenget

DESCRIPTION

Creator Music is YouTube Studio's newest feature that allows creators to explore and discover a growing catalog of high quality music that they can use for their content.

Our role was to design an image system and brand toolkit for the platform that would facilitate flexibility across an ever expanding library of genres and tracks. Our approach was to create a versatile expression spectrum and image suite that visually communicated the moods and sensations evoked when trying to find the perfect song to match content. Working in collaboration with Marie Dommenget, we art directed the creation of a distinct suite of 3D images to launch the brand, and created a brand system that will allow the platform to grow alongside its library of music.

SHERRY WANG